A strong poster makes the main message, date, venue or offer clear within seconds in a busy environment. Headline hierarchy, viewing distance, image licensing and print size matter as much as the visual idea.
Poster contest brief
- Purpose: event, campaign, concert, product, film or corporate announcement.
- Main message: headline, date, venue, price, CTA and required logos.
- Channel: print, shop window, outdoor, digital screen or social media.
- Size: one primary poster and required additional ratios or formats.
- Assets: brand files, usable photography and image-licensing limits.
A single corporate poster can be added to a logo contest as an extra delivery. Use a separate poster contest when the campaign needs independent ideas and multiple poster directions.
