Social media design is more than producing a good-looking post. It should create a system that makes profiles, covers, announcements, campaigns, products, testimonials and stories feel like one brand. A contest lets you compare different visual directions against the same brief and select the most sustainable approach.
What should the brief contain?
- Platforms: Instagram, LinkedIn, Facebook, X, YouTube or other channels.
- Content series: product, campaign, educational, team, testimonial and announcement formats.
- Brand files: logo, colour codes, typography and any existing brand guide.
- Delivery scope: editable sources, export sizes and sample applications.
The winning delivery includes the editable source files and platform-ready exports defined in the brief. Safe areas for frequently changing text and photography are established from the outset.
