Signage is your first sentence on the street: before stepping inside, a customer reads your seriousness, price level and line of business from it. Good signage is legible from a distance, works at night and speaks the same language as the rest of your brand.
When you run a signage contest, designers factor in your facade size, material (channel letters, acrylic, illuminated or not) and industry.
What matters in signage?
- Legibility: thin, decorative type disappears at distance.
- Contrast: plan the background/type difference for day and night.
- Material fit: the design must suit production.
- Brand consistency: signage belongs to the same system as your logo.
You receive the winning design with vector source files. Copyright transfers to you.
