What is brand consulting?
Brand consulting is the process of deciding how a business positions itself in the market, and with which name, visual language and tone it tells that story. Unlike ordering a logo, the work starts before the visuals: first you clarify who you serve and what you promise; the visual identity follows from that decision.
How is it different from a traditional agency?
With an agency you get one team's interpretation. Here, dozens of professionals see the same brief and each presents their own approach. You compare them side by side, give direction and narrow down.
What can it cover?
- Naming: brand, product or umbrella brand name ideas
- Positioning: the promise, audience and tone
- Slogan: the brand in one sentence
- Visual identity: logo system, colour palette, typography
- Application: stationery, packaging, social media and signage
How does it work?
You describe your business, audience, competitors and expectations in the brief. Professionals start submitting proposals; you comment, direct and shortlist. When you pick the work you like, source files and copyright transfer to you.
