In social impact work, design does not sell — it explains. You need a visual that stops someone in a second and states the ask without confusion.
In a contest, different designers try different routes: photography, typography, illustration. Comparing beats guessing.
What matters
- One-sentence message: design cannot rescue an unclear idea.
- Call to action: donate, sign or volunteer — make the ask explicit.
- Format range: poster, social and billboard are crops of one idea.
- Sensitivity: difficult subjects need restraint, not spectacle.
The winning work ships with source files.
